5 Important Tips for LinkedIn Email Outreach

LinkedIn Tips & Tricks
February 11, 2021
 min read
Important Tips for LinkedIn Email Outreach

Email Outreach is a very important aspect of LinkedIn marketing. With the biggest platform of professionals which is spread in more than 200 countries there are certain things which are important while connecting multiple prospects at a time, and the email outreach is one of them.

 LinkedIn Email Outreach or email outreach is simply a way of getting connected to different people at a time. It is very useful when you are trying to get in touch with different people for content marketing. For connecting different people via email or LinkedIn InMail you will have to buy LinkedIn Premium and avail it’s membership.

 LinkedIn Email outreach is very similar to the cold outreach messages, in both of these we try to connect people via messages in the form of email or cold messages. So it’s best to follow the strategies of cold outreach messages when using LinkedIn Email outreach for connecting to your prospects.

 In LinkedIn Email Outreach your message should always try to keep your tone friendly, and warm welcoming to start the communication. You should try to find some common points between and your prospect as after finding it personalization becomes a bit easy.

Personalization is a very important yet underrated addition of your personal thoughts and ideas collaborating with your prospects. It can provide you unexpected results.

Still, it’s quite tough for beginners from where and which points should they start their communication with LinkedIn Email Outreach. So we would like to suggest 5important tips for LinkedIn Email Outreach with their example.


1. Mutual Connections

Mutual Connections are the friends you and your prospects have in common. Mutual Connection can be your cup of tea or coffee to start the communication with the help of email outreach. You can mention them by saying that you saw both of you connected with a common friend and you want to reach out and communicate with them.

You can format a message saying that you saw both of you are connected with a friend in common or a mutual connection and you both belong to the same industry or field or area of work or interest. At last adding some more reason and personalization you can say that you want to connect with them.

Don’t forget to regard them at the end such as “Take care, looking for a positive response from you”.


2. LinkedIn Groups

If you don’t have a friend in common or a mutual connection between you and your prospect then it's not the end. Now you will have to use a different strategy and that’s the LinkedIn Groups. Joining different LinkedIn groups will benefit you in connecting and contacting your prospect.

You can talk directly to them by saying that we both are members of this LinkedIn group and you find his content, comments and posts awesome. You are interested in communicating with him and sharing your ideas and thoughts.

And if he or she is interested you would also like to discuss more ideas and to pics further. Again don’t forget to regard them at the end saying thanks or warm welcoming.


3. Keep it simple

We always recommend using short and simple cold outreach messages on LinkedIn. LinkedIn messaging or chat window is quite small in both the desktop and the mobile version, so sending a prolonged message having lots of information will not work. They will ignore the long messages as they think that most of them are spam.

So, you should always try to keep your email outreach messages short and simple on LinkedIn. It would be best if the message is ending with a question, because that leaves a reason for replying to you and starting a conversation with you.


4. Selling initially

Don’t make the mistake of selling initially in your first email outreach messages. As in most of the cases you are not likely to get sales because that leaves a different impact on the prospects that your only motive is to sell your product or services.  

Your email outreach should be more focused on making a connection rather than selling your products or services. After successfully connecting and communicating with your prospects you know what to do to convert them into your lead.

At last you can state your area of interest or topics you want to discuss with them. Thanking them warmly.


5. Bit Appreciation

A bit appreciation for the work done by the people you want to connect with can help you a lot in connecting and communicating with them. It is also known as flattering and is liked by most of the people in the industry.

Tech or marketing industry is huge. Work done by most of the professionals is not much appreciated until it’s outcomes are huge. And that’s the reason why most of the professionals like the compliment and appreciation for any of the work done by them.

Also you have to make sure that the work or the success you’re appreciating is a bit worth and does not sound false or fake appreciation. This can turn you down and can lose your generosity.

You can start like Hi or hello, it’s your pleasure to meet them and you were following their work for some time and like their area of interest. After that you can tell that you are really amazed and impressed by their work. You also have a similar project and want to discuss it with them.

At last thanking and regarding them with a warm welcome.

This is one of the popular and mostly used tricks for LinkedIn email outreach to create a perfect piece of short outreach messages complementing your prospects. However you will have to take care of every detail so that it does not feel fake as if it feels fake or false appreciation you are very much likely to lose your client.


So these were 5 Important tips for LinkedIn Email Outreach which can be the first step of you trying to connect with your prospect or the person you want to connect and later convert them into your leads. Using single tips or a combination of these tips can work wonders for every beginner trying their best to achieve more lead generation and profit rate. Hope these tips are useful and worth implementing in your practices.

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